Intermediate UX Design: The Generalist Approach

The Holistic UX Design Course: Master Universal UX Principles That Transcend Any Tool and Transform Your UX Career With 30 Years of Proven Strategic Wisdom

— Course Description

Have you ever felt overwhelmed by the vastness of UX design?

Perhaps you've just completed your education or have been working in the field for a year or two and wish to broaden your skill set. You might be a seasoned designer looking to expand your expertise beyond your specialisation. Or you might be someone working closely with UX designers who wants to understand the strategic thinking behind great user experiences.

Welcome to The Holistic UX Design Course — where you'll learn a universal approach to UX design that you can apply to nearly any project or technology, now and in the future.

— Why This Course Is Different

While other courses specialise in specific software, I teach you to think like a UX strategist. Drawing from 30 years of experience across diverse industries, teams, and technologies, I'll share the fundamental principles that have remained constant throughout every shift in tools and trends.

This isn't about mastering the latest app — it's about understanding people, processes, and systems. It's about developing a mindset that makes you invaluable, regardless of the software your company uses or the new tools that emerge next year.

AI-Era Advantage

In today's AI-transformed landscape, 83% of UX professionals utilise AI tools; however, the industry is bifurcating into strategic leaders and tool operators. This course positions you as a strategic leader. While AI handles routine tasks, the generalist thinking, systems understanding, and human-centred collaboration you'll develop become premium skills that orchestrate AI capabilities rather than compete with them.