Laura Evans: The Brand & Packaging Design
Learn how to deliver high value & high impact branding projects in 6 weeks, Brand designers ready to double their fees & go from $500 to $5K–$10K projects by learning these skills in just 6 weeks. You’re craving to increase your offers, impact and revenue. You know the value, but you’re missing the agency edge.
Learn how to deliver high value & high impact branding projects in 6 weeks, Brand designers ready to double their fees & go from $500 to $5K–$10Kprojects by learning these skills in just 6 weeks. You’re craving to increase your offers, impact and revenue. You know the value, but you’re missing the agency edge.
MODULE 1:How to confidently qualify, book and onboard clients
- Client Red/Green Flags
- PreQualifiers
- Pricing Methods
- Timelines and Management
- What to ask and when
MODULE 2:How to use strategy
- Brand Strategy basics
- Agency strategy tools for packaging
- Brand workshops
- Questionnaires
- Creative Direction
MODULE 3:How to design effectively for retail and e-commerce
- Variants
- Ranging
- Shelf Studies
- Flavour Profiles
- Category Cues
MODULE 4:How to design a concept your client and customer loves
- Use GPT for stories
- Mining for inspiration
- Mockups and prototyping
- Materials & Finishes
- Presenting to your client
MODULE 5:How to work with dielines and navigate back of pack
- Cutterguides/Dielines
- Drawing dielines (hot take)
- BOP including but not limited to:
- X heights, Safe space
- Barcodes and more…
- Global regulations
MODULE 6:How to set up your files for print the agency way
- Printing basics
- Pantones and Match-Tos
- Spec your files
- Hands-free hand-off
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